A great skincare routine is the foundation of healthy, beautiful skin. But with so many steps and products, where do you begin? At Somoue, we make it simple. Building your perfect routine comes down to three essential, non-negotiable steps, which can be tailored to your specific goals.

Let's design your daily ritual for success.

Step 1: Cleanse - The Foundation A proper cleanse removes impurities, makeup, and excess oil, preparing your skin to effectively absorb the powerful ingredients that follow. It is the critical first step for every single skin type.

• For Oily or Acne-Prone Skin: Choose a gel-based formula like our Skin Balance Cleansing Gel to deeply purify pores without stripping the skin.

• For Dull or Uneven Skin: An exfoliating cleanser like our AHA Cleansing Gel helps slough away dead cells, instantly revealing a brighter complexion.

• For a Gentle, Soothing Cleanse: The Lotos Sensation Clean is perfect for clarifying the skin while maintaining its delicate moisture balance.

Step 2: Treat - The Power Step This is where you target your specific concerns. Serums and elixirs contain concentrated doses of active ingredients that work to solve a problem, whether it's wrinkles, dark spots, or blemishes.

• To Fight Signs of Aging: Introduce a potent Retinol Elixier to promote cell turnover and boost collagen production.

• To Correct Hyperpigmentation: A dedicated Whitening Elixer works to break down excess pigment and inhibit future spot formation.

• To Balance and Clarify: A lightweight Skin Balance Cleansing Tonic is a crucial treatment step to refine pores and control shine after cleansing.

Step 3: Moisturize - The Seal of Protection Moisturizing is essential for everyone. It locks in the benefits of your treatment step and protects your skin's natural barrier, keeping it hydrated, plump, and healthy.

• For Firming and Anti-Aging: The Architect Cream helps rebuild the skin’s structure for a lifted, youthful look.

• For Controlling Shine: A Matt Velvety Cream provides essential hydration while leaving a smooth, non-greasy finish.

• For Brightening and Radiance: The Whitening Cream not only moisturizes but also continues the work of your elixir to promote a flawlessly even skin tone.

By following these three core steps with products designed for your goals, you are no longer just using products—you are building the foundation for lifelong skin health.

Find the perfect products for your routine. Shop the Somoue Collection.